Privacy policy

Last updated: 23 December 2025

Eliza’sChoice operates this store and this website, including all information, content, features, tools, products, and related services, in order to provide you, as a customer, with a personalized shopping experience (hereinafter the “Services”). Eliza’sChoice is a store powered by Shopify, which enables us to provide you with the Services.

This Privacy Policy describes how we collect, use, and disclose your personal information when you access or use the Services, make a purchase or any other transaction, or otherwise communicate with us. In the event of any inconsistency between our Terms of Service and this Privacy Policy, this Privacy Policy shall prevail with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By accessing and using our Services, you acknowledge that you have read this Privacy Policy and understand the terms governing the collection, use, and disclosure of your information as described herein.

 

Personal Information We Collect or Process

When we use the term “personal information,” we refer to information that identifies you or that can reasonably be linked to you or to another individual. Personal information does not include information that is collected anonymously or has been de-identified so that it cannot identify you or be reasonably linked to you.

We may collect or process the following categories of personal information, including inferences drawn from such personal information, depending on how you interact with the Services, your place of residence, and to the extent permitted or required by applicable law:

• Contact details, including your name, address, billing address, shipping address, telephone number, and email address.
• Financial information, including credit card, debit card, and bank account numbers, payment card information, bank account information, transaction details, payment method, payment confirmation, and other payment details.
• Account information, including your username, password, security questions, preferences, and settings.
• Transaction information, including items you view, place in your cart, add to your wish list, purchase, return, exchange, or cancel, as well as your past transactions.
• Your communications with us, including information you include in communications with us, for example when you submit a customer service inquiry.
• Device information, including information about your device, browser, or network connection, your IP address, and other unique identifiers.
• Usage information, including information about your interaction with the Services, such as how and when you access or use the Services or otherwise interact with them.

Sources of Personal Information

We may collect personal information from the following sources:

• Directly from you, including when you create an account, access or use the Services, communicate with us, or otherwise provide us with your personal information;
• Automatically through the Services, including from your device when you use our products or services or access our websites, and through the use of cookies and similar technologies;
• From our service providers, including when we engage them to implement certain technologies and when they collect or process your personal information on our behalf;
• From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us or which Services you use, we may use your personal information for the following purposes:

• To provide, customize, and improve the Services. We use your personal information to provide you with the Services, including to perform our contract with you, process your payments, fulfill your orders, remember your preferences and items of interest, send you account-related notifications, process purchases, returns, exchanges, or other transactions, create, maintain, and otherwise manage your account, arrange shipping, facilitate potential returns and exchanges, enable you to post reviews, and create a personalized shopping experience, such as recommending products related to your purchases. This may include using your personal information to tailor and improve the Services in a more relevant manner.
• Marketing and advertising. We use your personal information for marketing and promotional purposes, for example to send you marketing, advertising, and promotional communications by email, SMS, or postal mail, and to display online advertisements for products or services on the Services or on other websites, including based on items you have previously purchased or added to your cart, as well as your other activities on the Services.
• Security and fraud prevention. We use your personal information to authenticate your account, provide a secure checkout and shopping experience, detect, investigate, or take action regarding fraudulent, illegal, harmful, or malicious activity, protect public safety, and secure our services. If you choose to use the Services and create an account, you are responsible for maintaining the confidentiality of your account credentials. We strongly recommend that you do not share your username, password, or any other access credentials with anyone

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes, in accordance with this Privacy Policy. These circumstances may include:

• With Shopify, service providers, and other third parties that provide services on our behalf (for example, IT management, payment processing, data analytics, customer support, cloud storage, order processing, and shipping).
• With business and marketing partners in order to provide you with marketing services and targeted advertising. For example, we use Shopify to support personalized advertising through third-party services, based on your online activity across different merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy notices. Depending on your place of residence, you may have the right to request that we do not share information about you for the purpose of showing you targeted advertising and marketing content based on your online activity across different merchants and websites.
• When you instruct us, submit a request, or otherwise consent to the disclosure of certain information to third parties, for example to ship products to you or through your use of social media widgets or login integrations.
• With our affiliates, or more generally within our group of companies.
• In connection with a business transaction, such as a merger or bankruptcy, to comply with any applicable legal obligations (including in response to subpoenas, search warrants, or similar requests), to enforce applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or third
• parties.

 

 

 

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information relating to your access to and use of the Services in order to provide and improve the Services. Information that you submit through the Services will be transmitted to and shared with Shopify, as well as with third parties that may be located in countries other than the one in which you reside, for the purposes of providing and improving the Services.

In addition, in order to protect, develop, and improve our business, we use certain enhanced Shopify features that integrate data and information derived from your interactions with our Store, as well as with other merchants and with Shopify. To provide these enhanced features, Shopify may use personal information collected from your interactions with our Store, with other merchants, and with Shopify. In these circumstances, Shopify acts as a data controller for your personal information, including for the purpose of responding to your requests to exercise your rights regarding the use of your personal information for these purposes.

For more information about how Shopify uses your personal information and the rights available to you, please refer to Shopify’s Consumer Privacy Policy. Depending on your place of residence, you may exercise certain rights relating to your personal information via the Shopify Privacy Portal.

 

Third-Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites that are not affiliated with us or not under our control, we encourage you to review their privacy and security policies and their other terms and conditions of use. We do not warrant and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of any information found on them.

Information that you provide in public or semi-public areas, including information you share on third-party social media platforms, may also be visible to other users of the Services and/or users of those third-party platforms, without restriction as to its use by us or by a third party. The inclusion of such links does not, by itself, imply any endorsement of the content of those platforms or of their owners or operators, unless otherwise stated on the Services.

Children’s Data

The Services are not intended for use by children, and we do not knowingly collect personal information from children who have not reached the age of majority in your jurisdiction. If you are a parent or guardian of a child who has provided us with personal information, you may contact us using the contact details provided below to request deletion of such information. As of the effective date of this Privacy Policy, we are not aware that we “share” or “sell” (as those terms are defined under applicable law) personal information relating to individuals under the age of 16.

 

Security and Retention of Your Information

Please note that no security measures are perfect or impenetrable, and we cannot guarantee “perfect security.” In addition, any information you send to us may not be secure while in transit. We recommend that you do not use unsecured channels to communicate sensitive or confidential information to us.

The period for which we retain your personal information depends on various factors, such as the need to retain this information to manage your account, provide you with the Services, comply with our legal obligations, resolve disputes, or enforce other applicable contracts or policies.

 

Your Rights and Choices

Depending on your place of residence, you may have some or all of the rights listed below with respect to your personal information. However, these rights are not absolute, may apply only in certain circumstances, and, in some cases, we may deny your request to the extent permitted by law.

• Right of access / right to information. You may have the right to request access to the personal information we hold about you.
• Right to erasure. You may have the right to request the deletion of the personal information we hold about you.
• Right to rectification. You may have the right to request the correction of inaccurate personal information we hold about you.
• Right to data portability. You may have the right to receive a copy of the personal information we hold about you and to request that it be transferred to a third party, in certain circumstances and subject to certain exceptions.
• Managing communication preferences. We may send you promotional emails. You may opt out of receiving such emails at any time by using the unsubscribe option included in our emails. If you opt out, we may still send you non-promotional emails, for example regarding your account or orders you have placed.

If you reside in the United Kingdom or the European Economic Area, and subject to the exceptions and limitations provided under local law, you may also exercise the following rights in addition to those listed above:

• Right to object to processing and to restrict processing. You may have the right to request that we stop or limit the processing of your personal information for certain purposes.
• Withdrawal of consent. Where we rely on your consent to process your personal information, you have the right to withdraw that consent. If you withdraw your consent, the lawfulness of processing based on your consent before its withdrawal will not be affected.

You may exercise these rights through the designated areas of the Services or by contacting us using the contact details provided below. For more information about how Shopify uses your personal information and the rights you may have, including rights relating to data processed by Shopify, you may visit https://privacy.shopify.com/fr.

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before processing your request, to the extent permitted or required by applicable law. In accordance with applicable law, you may designate an authorized agent to submit a request to exercise your rights on your behalf. Before accepting such a request from an agent, we will require the agent to provide proof of your authorization to act on your behalf, and we may ask you to verify your identity directly with us. We will respond to your request within the timeframes required by applicable law.

 

Complaints

If you wish to submit a complaint regarding our processing of your personal information, please contact us using the contact details provided below. Depending on your place of residence, you may have the right to challenge our decision by contacting us using the details below, or by lodging a complaint with the competent data protection authority in your region. For the EEA, a list of the data protection supervisory authorities is available here.

International Transfer                                                                                                        Please note that we may transfer, store, and process your personal information outside the country in which you reside.

If we transfer your personal information outside the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms, such as the European Commission’s Standard Contractual Clauses, or, where applicable, equivalent contracts issued by the competent authority in the United Kingdom, unless the data transfer is to a country that is recognized as providing an adequate level of data protection.

 

Changes to This Privacy Policy

We may update this Privacy Policy at any time, including to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the “Last Updated” date, and provide notice in accordance with applicable law.

Contact

If you have questions about our privacy practices or this Privacy Policy, or if you wish to exercise any of your rights, please call us, email us at elizawitkamp@gmail.com, or contact us at The Cobalt Building, 1600 Eureka Park, Ashford, Kent, ENG, TN25 4BF, GB. For purposes of applicable data protection law, we are the data controller of your personal information.